Keep your clients happy to maximize your profits - kind of obvious don't you think. The author offers insights. Customers are fickle, capricious. they are constantly being bombarded. It is not always easy to keep them happy. Communication is one key.
The new trend in advertising is taking on your competitors. Direct aim is the key. No hold bars. Show your audience what a bunch of fat, slimy slobs your competition is.
What converts better: a free trial or a 30 day guarantee? I've always wondered about this. I think a free 30 day trial. That's the best ...
