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Salesforce finally gets it

Salesforce finally gets it

Salesforce has been around for a pretty long time. Like me, you probably started using salesforce a number of years ago.  Like me, you are probably frustrated with the lack of certain features. 

I’ve used salesforce on a corporate level and as a business owner.  On the corporate and business owner levels, Salesforce has been used primarily as a database with email sending capability.  When I worked for one Fortune 500 Company, not one manager knew how to use the reporting features of salesforce. Not even the VP’s. 

What was their solution?    Many resorted to compelling their sales ...


Lead Management Fundamentals: How to close more leads? Part II

 How to overcome the marketing-sales gap and how the latest technologies help you close more deals with minimal effort.

From a marketing perspective, we are looking for ways to close or alleviate the marketing-sales gap.  The problem is that we are not making a distinction from a 1 O’clock lead (long term close lead and an 11 O’clock lead (the short term, quick close).  A lead that closes tomorrow or one that closes in six months are both valid leads.  Sales does make the distinction. They want the quick close leads and tend to abandon the long term ...


Lead Management Fundamentals: How to close more leads? Part 1

“I’ll never buy another lead again,” so says a disgruntled sales person after failing to close quickly a lead he bought from a third party company.    Being in the lead business, I hear this all the time.  Rarely do you hear, “I’ll never advertise again.” Yet, in many cases 99% of the people who see your ad won’t buy your product or your service.   (Advertising serves other purposes like branding, but for most small businesses, advertising is to produce sales.) 

I once did a consulting job for a company that sold uniforms to Fire and Police depts ...


The Mount Everest of Google Ranking is Gone Forever

If your company is spending alot of money on SEO, stop.  It's a waste.  You might as well send that money to Timbuktu.    It's just going down a black whole.  Sean Murray of the Daily Funder wrote an excellent article about one MCA company that finally reached the Keyword summit for merchant cash advance.  Like those that scale Mount Everest, this company didn't stay there too long.  The new release of Google's Penguin 2.1 this past week knocked them from their perch to page 7.  All the way down the SEO Mountain.  Ouch!  (You can ...


Stop Losing Deals over Poor Lead Management

My company has been doing lead generation for four years now.  We've learned something along the way. You would be amazed by how many leads are simply dropped a week or two after being generated.  The sales agents no longer calls or emails the prospects. 
Our company does an audit of the leads every six months.  During our last audit for our credit card leads, we found that 25% of the leads we sold, the merchant never got a call from our vendors.  25%.  I'm scratching my head.  Of the leads that did close, 15% to 20% were ...


3 Things You Need to Know for Your Small Business

3 Things You Need to Know for Your Small Business

Focus on Your Business to Stay Optimistic - Stop the distractions.  If you keep your mind on your business, you will find solutions for your problems. 

The Rise of Social Media as a Career - Social media is not for teenie boppers.  It's real and it's here to stay.  

The Price of Success is Hard Work - Enough said. 


3 Things You Need to Know for Your Small Business Today

3 Things You Need to Know for Your Small Business Today

Paypal wants retailers to give up their registers -  Paypal will give you free service until the end of the year.  Be wary of these set ups.  It is advisable to get non proprietary systems than proprietary ones.  

Are credit cards the thing of the past?  -  The credit card companies are rolling out the last credit card terminals with integrated NFC, near field communication.  This means your smart phone will replace the plastic card.  This terminals are available now.  The future is here. 

What happened to all those neat kickstarter projects after the campaign is over?  -  These guys have opened an ...


3 Things You Need to Know for Your Small Business Today

3 Things You Need to Know for Your Small Business Today

Social Media May Soon drive Traffic to your website  - Well, I hope so.  It's about time.  No really, how many companies can be on the first page of google?  25?   Most people scan down to 3 to 5 listings.   How much is it going to cost you to get your company in the top 5 listing?  More than the national debt?  So, social media offers a real marketing outlet.  Getting tweeting. 

4 Ways to Get Customers to Open Your Emails - What good is your email list if no one is reading your emails?  There are 3 types of emails ...


3 Things You Need to Know for Your Small Business Today

3 Things You Need to Know for Your Small Business Today

Obama delays Obamacare for businesses - Christmas comes early.  But not for people.  The mandate will go into effect in January unless Congress votes to delay the mandate. 

3 things small business can learn from Google's product failures - Google has product failures?  If you give things away is that considered a failure?  It is an interesting article.  Google has alot of discontinued services, like Google Buzz and Google reader.  I would not consider these failures.  Google just takes them off the menu.  Their core services are going strong and are a cash cow.  Google owns the internet.  What more do ...


3 Things You Need to Know for Your Small Business Today

3 Things You Need to Know for Your Small Business Today

How to upsell your customers - Restaurants are particular good at this.  I still don't understand restaurants that don't offer appetizers and desserts.    But you can increase your revenues by seeming to offer so much more for just a little increase in price. 

Barbara Corcoran on Risk Taking, Failure, and How to get back up - Barbara Corcoran is from Shark Tank Fame.  She made her money in real estate.   This is a great video about how she grew her company.  I'll give you the cliff notes.  She continued to expand.  She never accepted, it's never a good ...


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