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Durbin Amendment

Learn how the Durbin Amendment can save your business a significant amount of money on your credit card processing costs.

The Mount Everest of Google Ranking is Gone Forever

If your company is spending alot of money on SEO, stop.  It's a waste.  You might as well send that money to Timbuktu.    It's just going down a black whole.  Sean Murray of the Daily Funder wrote an excellent article about one MCA company that finally reached the Keyword summit for merchant cash advance.  Like those that scale Mount Everest, this company didn't stay there too long.  The new release of Google's Penguin 2.1 this past week knocked them from their perch to page 7.  All the way down the SEO Mountain.  Ouch!  (You can ...


Stop Losing Deals over Poor Lead Management

My company has been doing lead generation for four years now.  We've learned something along the way. You would be amazed by how many leads are simply dropped a week or two after being generated.  The sales agents no longer calls or emails the prospects. 
Our company does an audit of the leads every six months.  During our last audit for our credit card leads, we found that 25% of the leads we sold, the merchant never got a call from our vendors.  25%.  I'm scratching my head.  Of the leads that did close, 15% to 20% were ...


3 Things You Need to Know for Your Small Business Today

3 Things You Need to Know for Your Small Business Today

Paypal wants retailers to give up their registers -  Paypal will give you free service until the end of the year.  Be wary of these set ups.  It is advisable to get non proprietary systems than proprietary ones.  

Are credit cards the thing of the past?  -  The credit card companies are rolling out the last credit card terminals with integrated NFC, near field communication.  This means your smart phone will replace the plastic card.  This terminals are available now.  The future is here. 

What happened to all those neat kickstarter projects after the campaign is over?  -  These guys have opened an ...


3 Things You Need to Know for Your Small Business Today

3 Things You Need to Know for Your Small Business Today

Social Media May Soon drive Traffic to your website  - Well, I hope so.  It's about time.  No really, how many companies can be on the first page of google?  25?   Most people scan down to 3 to 5 listings.   How much is it going to cost you to get your company in the top 5 listing?  More than the national debt?  So, social media offers a real marketing outlet.  Getting tweeting. 

4 Ways to Get Customers to Open Your Emails - What good is your email list if no one is reading your emails?  There are 3 types of emails ...


3 Things You Need to Know for Your Small Business Today

3 Things You Need to Know for Your Small Business Today

Obama delays Obamacare for businesses - Christmas comes early.  But not for people.  The mandate will go into effect in January unless Congress votes to delay the mandate. 

3 things small business can learn from Google's product failures - Google has product failures?  If you give things away is that considered a failure?  It is an interesting article.  Google has alot of discontinued services, like Google Buzz and Google reader.  I would not consider these failures.  Google just takes them off the menu.  Their core services are going strong and are a cash cow.  Google owns the internet.  What more do ...


3 Things You Need to Know for Your Small Business Today

3 Things You Need to Know for Your Small Business Today

How to upsell your customers - Restaurants are particular good at this.  I still don't understand restaurants that don't offer appetizers and desserts.    But you can increase your revenues by seeming to offer so much more for just a little increase in price. 

Barbara Corcoran on Risk Taking, Failure, and How to get back up - Barbara Corcoran is from Shark Tank Fame.  She made her money in real estate.   This is a great video about how she grew her company.  I'll give you the cliff notes.  She continued to expand.  She never accepted, it's never a good ...


Escape from Social Media

Escape from Social Media

Go to any restaurant or coffee shop today and what do you see?  People like pigeons looking down and pecking at their mobile devices.  Are you standing in line for Starbucks?  Invariably, you will whip out your phone, check your emails, twitter and facebook feeds, and twirl away with some game app, maybe angry birds.  You will look up occasionally to see that the line has progressed.   Even when the clerk asks for your order, you are stunned out of your daze and mumble something coherently and promise to get back to him as soon as you finish that least ...


3 Things You Need to Know for Your Small Business Today

3 Things You Need to Know for Your Small Business Today

Which currency can get to the bottom the fastest?   It looks like Japan's Yen is yenning or yearning for this distinction.  Wasn't long ago when Japanese cars and electronics dominated the world market?  Now, its Apple and the Koreans are coming on strong.  Of course, Bernanke is doing his best to inflate the US currency.  Maybe he stabilized the economy.  I don't think so.  GDP growth in the US has been sluggish at 2.2%.  This is bad news because we've been printing so much money.  Typically, you get a boom, and then spiraling inflation.  The ...


3 Things You Need to Know for Your Small Business Today

3 Things You Need to Know for Your Small Business Today

Keep your clients happy to maximize your profits - kind of obvious don't you think.  The author offers insights.  Customers are fickle, capricious.  they are constantly being bombarded.  It is not always easy to keep them happy.  Communication is one key.

The new trend in advertising is taking on your competitors.  Direct aim is the key.  No hold bars.  Show your audience what a bunch of fat, slimy slobs your competition is.   

What converts better: a free trial or a 30 day guarantee?   I've always wondered about this.  I think a free 30 day trial. That's the best ...


3 Things You Need to Know for Your Small Business Today

3 Things You Need to Know for Your Small Business Today

Gold price is dropping - Time to Buy

The Supreme Court Rulings in your favor Harder for employees to sue for workplace discrimination

26 Tactic to build an effective social media strategy - yes, you need social media. 


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