7/11 stores are leading the charge for credit card regulation. The company believes the discount rates have become too high and they want the consumers to fight back. On their website, 7/11 states:
The fees that 7/11 and other stores are charged when people use credit and debit cards have grown significantly over the last several years. We have no ability to negotiate and have no other choice than to go to our customers who are then forced to pay more for everything they buy because of the credit card industry system and ask them to help ...
