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Lead Management Fundamentals:   How to close more leads?  Part II

Lead Management Fundamentals: How to close more leads? Part II

The latest lead management technologies offer viable solutions to bridge the marketing-sales gap. A good Drip Marketing Automation program can ...

Lead Management Fundamentals:   How to close more leads?  Part 1

Lead Management Fundamentals: How to close more leads? Part 1

This sales-marketing gap causes the greatest amount of friction and frustration between sales and marketing. (It does not matter whether ...

The Mount Everest of Google Ranking is Gone Forever

The Mount Everest of Google Ranking is Gone Forever

If you company is spending alot of money on SEO, stop. It's a waste. You might as well send ...

Stop Losing Deals over Poor Lead Management

Stop Losing Deals over Poor Lead Management

You would be amazed by how many leads are simply dropped a week or two after being generated. The sales ...

3 Things You Need to Know for Your Small Business Today

3 Things You Need to Know for Your Small Business Today

What are the 3 things you need to know today for your small business? Find them all right here. We ...

Why is PCI Compliance Important

While PCI compliance is not a law, it is still very important regulation of the credit card processing industry. PCI compliance is all about how the information of cardholders is being handled, secured and stored. This is a very sensitive type of information, especially for those that handle information for thousands of people in a year. The problem with the fulfillment of PCI compliance is the hassle of showing compliance every year and the fees involved.

But despite that, this is of utmost importance for a business to be fully trusted by the Payment Card Industry, and for your company ...


How to Reduce Breakage at Your Store

Business losses are not unusual. In fact, whatever business you might have, there will always be some kind of business losses whether huge or small. If your business involves maintaining a store, then these losses which often go unexplained are common. These losses are called breakage and it is often only 3% of a company operation. Nevertheless, losses are still losses; and reducing them to a minimum is any business owner priority.
For businesses that involve a store, breakage is often higher if the store is purely cash-based. This is in contrast to stores that accept credit card transactions, where ...


What is PCI Compliance?

The Visa/MasterCard associations created the Payment Card Industry Compliance standard that must be followed by all companies that accept Visa/MasterCard. PCI compliance is a must if these companies, such as merchants or credit card companies, want to accept credit card payments. These standards must be met at all times to avoid severe penalties
There are six standards in the process of PCI compliance that must be met, such as the following:
Maintaining a secure network this refers to the kind of network that the data of the credit card and the holder is exposed to. The company must ...


Does anyone have Discover Cards?

Most merchants will take less than 5% in Discover Card Volume per month. That percentage may be growing. The Discover Card used to be independent of Visa/MasterCard association. Recently, that has changed. Discover Card is hoping to become the 3rd option to Visa/MasterCard. Most processors now process Discover Card at the same rate as Visa/Mastercard and make deposits on the same day as well.

Discover Card has made some progress in improving its brand image. Discover Card is the exclusive card of Sam Club, the Walmart owned club warehouse. Walmart is the US largest retailer. Partnering with ...


CNP Guidelines

CNP card not present is a kind of transaction that is done without the presence of both the cardholder and the card. Examples of these kinds of orders are things like mail orders or purchases on the Internet. Because of the nature of this kind of transaction, CNP card not present fraud has become quite common. Even though the merchant may issue an official receipt as proof of purchase, the company still has no specific proof that it was the cardholder himself or herself who authorized the transaction.CNP card not present fraud not only affects the buyer, but it ...


Tips for Merchants to Win Chargebacks

Chargeback reversals are the process of restoring expenditure to a consumer credit card as a result of a dispute regarding a purchase charged to his or her card. The most common reasons for a chargeback are when a consumer does not recognize a charge made to his credit card or when his purchase has not been shipped but the merchant refuses to have it refunded. Chargeback’s are essentially the consumer ultimate form of defense against unscrupulous merchants. However, credit card disputes can also be quite a hassle for a lot of merchants. While chargeback reversals were created for consumer ...


Credit Card Frauds at Restaurants - Skimming

Skimming is a form of credit card theft that involves stealing the data off a credit card during the point of sale. This crime is often committed by employees who, when no one is looking, swipe the customer credit card using a portable electronic device that is hooked to a card reader. The customer information is then extracted to the portable device. This can also be done by photocopying receipts with important information contained in them.

Skimming is a common occurrence in restaurants wherein the customer is not required to pay over the counter. Instead, a waiter approaches the table ...


What Is A MOTO Account?

If you are accepting credit card payments without holding the card or without a face-to-face encounter with the owner, you need a MOTO account. This is the abbreviation of Mail Order/Telephone Order account. Merchants get it to cater to their virtual customers. Instead of requiring your customers to come to your office and manually swipe the card, you can process the transaction by simply getting the details of their card.
How it Works? 
The MOTO works for companies that receive their sales through mail or telephone transactions from consumers (B2B MOTO would be appropriate if you receive a majority ...


The History of Credit Card Transactions

If you are accepting credit card payments without holding the card or without a face-to-face encounter with the owner, you need a MOTO account. This is the abbreviation of Mail Order/Telephone Order account. Merchants get it to cater to their virtual customers. Instead of requiring your customers to come to your office and manually swipe the card, you can process the transaction by simply getting the details of their card.

How it Works? 

The MOTO works for companies that receive their sales through mail or telephone transactions from consumers (B2B MOTO would be appropriate if you receive a majority ...


What is Visa/MasterCard Assessment Fee?

Visa and MasterCard are the two leading credit card and debit cards in the entire world. They are in operation all over the world, and people aspire to have a Visa or MasterCard credit card because of their reputation as the most respectable credit card company in the world.

For merchants who make use of the processing of Visa and MasterCard transactions in their store, they have to deal with an assessment fee for every transaction that is being made. The assessment fee is part of the interchange fee, which the card holders issuing bank charges the merchant for the ...


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