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Lead Management Fundamentals:   How to close more leads?  Part II

Lead Management Fundamentals: How to close more leads? Part II

The latest lead management technologies offer viable solutions to bridge the marketing-sales gap. A good Drip Marketing Automation program can ...

Lead Management Fundamentals:   How to close more leads?  Part 1

Lead Management Fundamentals: How to close more leads? Part 1

This sales-marketing gap causes the greatest amount of friction and frustration between sales and marketing. (It does not matter whether ...

The Mount Everest of Google Ranking is Gone Forever

The Mount Everest of Google Ranking is Gone Forever

If you company is spending alot of money on SEO, stop. It's a waste. You might as well send ...

Stop Losing Deals over Poor Lead Management

Stop Losing Deals over Poor Lead Management

You would be amazed by how many leads are simply dropped a week or two after being generated. The sales ...

3 Things You Need to Know for Your Small Business Today

3 Things You Need to Know for Your Small Business Today

What are the 3 things you need to know today for your small business? Find them all right here. We ...

Are Debit Card Rates Cheaper than Credit Card Rates?

If you have a card that has a logo of Visa or MasterCard on it, it does not necessarily mean that you have a credit card in your hands. There are actually two types of cards that bear the Visa and MasterCard logo. You could be carrying either a credit card or a debit card. While these two cards serve similar purposes, they are actually two very different things. When you use a debit card to pay for something, the amount you need to pay is immediately deducted from your bank account. If you use a credit card, on the ...


Why are my credit card processing rates going up?

For a merchant to enjoy the privilege of accepting credit cards in their place of business, there are certain credit card processing fees that they have to pay for with every transaction that they process. You may have noticed that there are some differences with the processing fees that are being charged to you, and you may have noticed that the fees have been rising. There are many explanations as to why these credit card processing rates are rising, but here are a few ones that may be useful for you:

3-tier pricing this is the most popular kind of ...


What businesses qualify for EBT?

An EBT or Electronic Benefit Transfer is a system used in the United States which allows a state government to provide financial assistance as well as material benefits through plastic debit cards to welfare recipients. The most common benefits that an Electronic Benefit Transfer gives are food and cash. Food benefits are federally-authorized and can be used in purchasing non-alcoholic beverages and food products. Formerly called food stamps, the term has now been changed to SNAP or Supplemental Nutritional Assistance Program. Cash benefits, on the other hand, provide State General Assistance and Temporary Aid for Needed Families.

A recipient can ...


PCI Compliance Reduces Card Fraud

PCI Compliance or Payment Card Industry Compliance is one of the most important requirements of credit card acceptance. These safeguards have been put in place to protect sensitive information belonging to banks and card holders.PCI Compliance is essential to protect the electronic transaction industry from rampant fraud.

These requirements are so stringent; it can be difficult to achieve PCI compliance. In fact, an estimated 65% of all multi-national companies are still in the process of achieving PCI compliance. However, PCI compliance is a process that is bound by clear-cut boundaries. It is a constantly evolving mechanism and things are ...


What is a Billback? What should I be afraid of?

A billback is actually a surcharge credit card company’s use when certain transactions do not qualify for the lowest qualified rate.

The billback pricing model uses target interchange qualification levels. In this model you apply a fixed discount rate (interchange price) to all transactions regardless of their individual interchange qualification levels. The merchant is then assessed "billback" for the rate differential between the initial target and the cleared interchange qualification rate.

For example, let's assume you have a $100 retail credit card transaction for which the target rate is 1.54%, and the card actually clears at 2 ...


What is virtual gateway?

An ecommerce gateway, or also known as a virtual gateway, allows merchants to authorize and settle credit card transactions online. It is like the physical terminal, but online.

The E-commerce Gateway is an encrypted channel that passes the transaction securely from your computer or your customer's computer to the financial institutions to capture the authorization and approval. Once the transaction is complete, the information is sent back through the Gateway to complete the order and provide you with verification. The Gateway is also necessary for the secure transfer of funds from your customer's credit card to your merchant ...


Are American Express Rates Too High?

Most merchants complain that American Express charges too high a percentage and therefore they refuse to accept the card. This is a mistake. American Express does charge a higher percentage than Visa/MasterCard, but the percentage may be only half a percent or less more. American Express volume for most merchants is less than 20%. Is gaining an American Express customer worth that extra half of a percent? Most merchants are willing to discount items by 25% or more for a sale. The answer is yes. Also, American Express is the most popular business card. Many businesses can only pay ...


Which is Cheaper? Credit or Debit?

As a consumer, you are asked all the time debit or credit. Have you ever wondered why? The merchant will tell you that pin debit card transactions are more secure. This is true. But pin debit transactions are cheaper in most cases for the merchant. Pin debit transactions are more secure for you and the merchant. You also lower the processing costs for the merchant. You are doing the merchant a favor. So the next time, the merchant asks you debit or credit? Say debit.

If your store is processing both credit and debit card transactions, you may be one ...


What does EIRF mean?

EIRF is an acronym of the term Electronic Interchange Reimbursement Fee. Basically, an interchange fee is a term used in the credit card industry. This term refers to the fee which a merchant's bank or acquiring bank pays the customer's bank or the issuing bank after a merchant accepts the use of a card for a particular transaction. The issuing bank, in a payment transaction, would then deduct the interchange fee in which it pays the acquiring bank that handles the transaction in behalf of the merchant or business owner. In turn, the merchant is paid by the ...


PCI Compliance Stops Sniffers

A packet sniffer is computer software that is used to intercept traffic passing over a digital network. When data transmits back and forth, the sniffer can capture each packet and decode the content using other tools. The problem with this kind of software lies on how it is used. It has given hackers a venue to steal credit card information from a stores database. There have been several reported incidences wherein hackers used this kind of software to get credit card information and use it for their own benefit.

Now that online shopping has increased in popularity, more and more ...


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