Lead Management Fundamentals: How to close more leads? Part II

 How to overcome the marketing-sales gap and how the latest technologies help you close more deals with minimal effort.

From a marketing perspective, we are looking for ways to close or alleviate the marketing-sales gap.  The problem is that we are not making a distinction from a 1 O’clock lead (long term close lead and an 11 O’clock lead (the short term, quick close).  A lead that closes tomorrow or one that closes in six months are both valid leads.  Sales does make the distinction. They want the quick close leads and tend to abandon the long term ...

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