Blindbid

Lead Management Fundamentals: How to close more leads? Part II

 How to overcome the marketing-sales gap and how the latest technologies help you close more deals with minimal effort.

From a marketing perspective, we are looking for ways to close or alleviate the marketing-sales gap.  The problem is that we are not making a distinction from a 1 O’clock lead (long term close lead and an 11 O’clock lead (the short term, quick close).  A lead that closes tomorrow or one that closes in six months are both valid leads.  Sales does make the distinction. They want the quick close leads and tend to abandon the long term ...


Lead Management Fundamentals: How to close more leads? Part 1

“I’ll never buy another lead again,” so says a disgruntled sales person after failing to close quickly a lead he bought from a third party company.    Being in the lead business, I hear this all the time.  Rarely do you hear, “I’ll never advertise again.” Yet, in many cases 99% of the people who see your ad won’t buy your product or your service.   (Advertising serves other purposes like branding, but for most small businesses, advertising is to produce sales.) 

I once did a consulting job for a company that sold uniforms to Fire and Police depts ...


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