3 Things You Need to Know for Your Small Business Today

3 Things You Need to Know for Your Small Business Today

Social Media May Soon drive Traffic to your website  - Well, I hope so.  It's about time.  No really, how many companies can be on the first page of google?  25?   Most people scan down to 3 to 5 listings.   How much is it going to cost you to get your company in the top 5 listing?  More than the national debt?  So, social media offers a real marketing outlet.  Getting tweeting. 

4 Ways to Get Customers to Open Your Emails - What good is your email list if no one is reading your emails?  There are 3 types of emails you should be sending your customers, promotional, informational, and educational.  Promotional is sales.  Informational is about your company.  Educational is about the industry and latest trends and how these can solve a problem and/or save your customers money.  If you are only sending promotional emails, you become intrusive rather than relevant and your customers will stop reading or unsubscribe.  Ugh.

Ten Basic Questions to Ask when Creating an online Store - This article is great even if you have an online store.  So many businesses get their stores wrong.  That means lost sales.   One of the biggest mistakes that I see is that businesses are not so concerned about their online reputation. You should be.  After pricing, customers want to know if they can trust you.  

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