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Lead Management Fundamentals: How to close more leads? Part II

 How to overcome the marketing-sales gap and how the latest technologies help you close more deals with minimal effort.

From a marketing perspective, we are looking for ways to close or alleviate the marketing-sales gap.  The problem is that we are not making a distinction from a 1 O’clock lead (long term close lead and an 11 O’clock lead (the short term, quick close).  A lead that closes tomorrow or one that closes in six months are both valid leads.  Sales does make the distinction. They want the quick close leads and tend to abandon the long term ...


Lead Management Fundamentals: How to close more leads? Part 1

“I’ll never buy another lead again,” so says a disgruntled sales person after failing to close quickly a lead he bought from a third party company.    Being in the lead business, I hear this all the time.  Rarely do you hear, “I’ll never advertise again.” Yet, in many cases 99% of the people who see your ad won’t buy your product or your service.   (Advertising serves other purposes like branding, but for most small businesses, advertising is to produce sales.) 

I once did a consulting job for a company that sold uniforms to Fire and Police depts ...


The Mount Everest of Google Ranking is Gone Forever

If your company is spending alot of money on SEO, stop.  It's a waste.  You might as well send that money to Timbuktu.    It's just going down a black whole.  Sean Murray of the Daily Funder wrote an excellent article about one MCA company that finally reached the Keyword summit for merchant cash advance.  Like those that scale Mount Everest, this company didn't stay there too long.  The new release of Google's Penguin 2.1 this past week knocked them from their perch to page 7.  All the way down the SEO Mountain.  Ouch!  (You can ...


Stop Losing Deals over Poor Lead Management

My company has been doing lead generation for four years now.  We've learned something along the way. You would be amazed by how many leads are simply dropped a week or two after being generated.  The sales agents no longer calls or emails the prospects. 
Our company does an audit of the leads every six months.  During our last audit for our credit card leads, we found that 25% of the leads we sold, the merchant never got a call from our vendors.  25%.  I'm scratching my head.  Of the leads that did close, 15% to 20% were ...


3 Things You Need to Know for Your Small Business

3 Things You Need to Know for Your Small Business

Focus on Your Business to Stay Optimistic - Stop the distractions.  If you keep your mind on your business, you will find solutions for your problems. 

The Rise of Social Media as a Career - Social media is not for teenie boppers.  It's real and it's here to stay.  

The Price of Success is Hard Work - Enough said. 


3 Things You Need to Know for Your Small Business Today

3 Things You Need to Know for Your Small Business Today

Paypal wants retailers to give up their registers -  Paypal will give you free service until the end of the year.  Be wary of these set ups.  It is advisable to get non proprietary systems than proprietary ones.  

Are credit cards the thing of the past?  -  The credit card companies are rolling out the last credit card terminals with integrated NFC, near field communication.  This means your smart phone will replace the plastic card.  This terminals are available now.  The future is here. 

What happened to all those neat kickstarter projects after the campaign is over?  -  These guys have opened an ...


3 Things You Need to Know for Your Small Business Today

3 Things You Need to Know for Your Small Business Today

Social Media May Soon drive Traffic to your website  - Well, I hope so.  It's about time.  No really, how many companies can be on the first page of google?  25?   Most people scan down to 3 to 5 listings.   How much is it going to cost you to get your company in the top 5 listing?  More than the national debt?  So, social media offers a real marketing outlet.  Getting tweeting. 

4 Ways to Get Customers to Open Your Emails - What good is your email list if no one is reading your emails?  There are 3 types of emails ...


3 Things You Need to Know for Your Small Business Today

3 Things You Need to Know for Your Small Business Today

Obama delays Obamacare for businesses - Christmas comes early.  But not for people.  The mandate will go into effect in January unless Congress votes to delay the mandate. 

3 things small business can learn from Google's product failures - Google has product failures?  If you give things away is that considered a failure?  It is an interesting article.  Google has alot of discontinued services, like Google Buzz and Google reader.  I would not consider these failures.  Google just takes them off the menu.  Their core services are going strong and are a cash cow.  Google owns the internet.  What more do ...


3 Things You Need to Know for Your Small Business Today

3 Things You Need to Know for Your Small Business Today

How to upsell your customers - Restaurants are particular good at this.  I still don't understand restaurants that don't offer appetizers and desserts.    But you can increase your revenues by seeming to offer so much more for just a little increase in price. 

Barbara Corcoran on Risk Taking, Failure, and How to get back up - Barbara Corcoran is from Shark Tank Fame.  She made her money in real estate.   This is a great video about how she grew her company.  I'll give you the cliff notes.  She continued to expand.  She never accepted, it's never a good ...


Escape from Social Media

Escape from Social Media

Go to any restaurant or coffee shop today and what do you see?  People like pigeons looking down and pecking at their mobile devices.  Are you standing in line for Starbucks?  Invariably, you will whip out your phone, check your emails, twitter and facebook feeds, and twirl away with some game app, maybe angry birds.  You will look up occasionally to see that the line has progressed.   Even when the clerk asks for your order, you are stunned out of your daze and mumble something coherently and promise to get back to him as soon as you finish that least ...


3 Things You Need to Know for Your Small Business Today

3 Things You Need to Know for Your Small Business Today

Which currency can get to the bottom the fastest?   It looks like Japan's Yen is yenning or yearning for this distinction.  Wasn't long ago when Japanese cars and electronics dominated the world market?  Now, its Apple and the Koreans are coming on strong.  Of course, Bernanke is doing his best to inflate the US currency.  Maybe he stabilized the economy.  I don't think so.  GDP growth in the US has been sluggish at 2.2%.  This is bad news because we've been printing so much money.  Typically, you get a boom, and then spiraling inflation.  The ...


3 Things You Need to Know for Your Small Business Today

3 Things You Need to Know for Your Small Business Today

Keep your clients happy to maximize your profits - kind of obvious don't you think.  The author offers insights.  Customers are fickle, capricious.  they are constantly being bombarded.  It is not always easy to keep them happy.  Communication is one key.

The new trend in advertising is taking on your competitors.  Direct aim is the key.  No hold bars.  Show your audience what a bunch of fat, slimy slobs your competition is.   

What converts better: a free trial or a 30 day guarantee?   I've always wondered about this.  I think a free 30 day trial. That's the best ...


3 Things You Need to Know for Your Small Business Today

3 Things You Need to Know for Your Small Business Today

Gold price is dropping - Time to Buy

The Supreme Court Rulings in your favor Harder for employees to sue for workplace discrimination

26 Tactic to build an effective social media strategy - yes, you need social media. 


3 Things You Need to Know for Your Small Business Today

3 Things You Need to Know for Your Small Business Today

Q1 GDP numbers are artificially inflated.   

The government inflates GDP and deflates unemployment.  They must have hired former Soviet Bloc economists.  Most people just don't believe the numbers coming out of D.C.  Small Business owners are shaking their heads around the country because they aren't seeing the sales traffic and they are certainly aren't doing the hiring.  

http://www.businessinsider.com/ubs-predicts-major-q1-gdp-revision-2013-6

Capital acquisition, the fancy term for getting funding is hard these days.  Why not tap into your future retirement funds?  If your business takes off, well, you don't need to worry.  If not ...


Book Review: The Crowdfunding Bible: How to Raise Money for Any Start Up

Book Review: The Crowdfunding Bible:  How to Raise Money for Any Start Up

The Crowdfunding Bible: How to Raise Money for any Startup is written by Scott Steinberg.  A secular definition of a “Bible” is “a publication that is preeminent especially in authoritativeness.”  The Crowdfunding Bible is anything but authoritative.  The title is misleading because it doesn’t explain the “how” of crowdfunding, which renders the book practically useless for the aspiring crowdfunder.   

The secular “bible” is only 80 pages long. Those pages contain mostly a collection of platitudes that might encourage any neophyte, but reveals very little insight into the inner workings of crowdfunding that the more advance crowdfunder wants.  This makes ...


Durbin: Let’s Nationalize Card Processing Under the "FRAC" Act

Durbin: Let’s Nationalize Card Processing Under the "FRAC" Act

Senator Dick Durbin is at the forefront of the crackdown on the outrageous credit card processing rates.  He is proposing new legislation to curb the rising cost of credit card processing.  Durbin’s chief of staff said, “Everyday our office gets countless complaints from small merchants about their high rates.  They demand something be done.  Durbin apparently has solution.   We’ll just nationalize card processing under the FRAC Act.” 

Apparently,  the Durbin Amendment was not enough.    What would a full scale nationalization of the credit card processing industry look like?   “We’re looking at a 1% fee to cover the ...


Why Every Small Business needs an Alternative Funding Action Plan?

Why Every Small Business needs an Alternative Funding Action Plan?

Why do you need an alternative funding action plan for your small business?  Credit is tight on main street.   Those too big to fail banks and corporations are swimming in cash.  Most of the money is held with a stronger grip than scrooge or is stashed away offshore to avoid the punitive 39% corporate tax, the highest in the world.   What is a small business to do when it needs working capital?   

Blindbid always advises to start with your bank.   Even if you don’t need money right now, pretend that you do.  The economic  situation will not change much ...


Crowdfunding Legal by 2020?

Crowdfunding Legal by 2020?

The US government passed the Jobs Act in the Spring of 2012.   Equity Based Crowdfunding was supposed to be legal by the Spring of 2013.  By rule, the SEC was required to issue the equity based crowd funding regulations by the beginning of 2013.     The SEC has been dragging its feet.  It is not really clear when crowdfunding for shares will be legalized.

A recent Forbes article outlined a ten point scenario that the earliest would be by January 2014.   That is if the SEC were actively working on getting crowdfunding regulations and policies done.  The SEC has other priorities ...


Equity Based Crowdfunding is Here

Equity Based Crowdfunding is Here

If here is the Netherlands.  A Dutch company, Symbid, has launched its equity crowdfunding site and its pretty cool.  It allows people to invest in companies from all over the world although most of the companies looking for investment are European.  

So where are the Americans?  We’re mired in SEC squabbles and disorganization.  There have been three heads of the SEC in the past year, Mary Shapiro, Elisse Walter, and Mary Jo White.  

 The Feds passed the Jobs Act last spring.  The SEC will not meet its deadline to release the crowdfunding regulations.   They are now saying Summer 2013 ...


Three simple tricks to lower your credit card processing rates

This is Dana Barrett with Blindbid.com, where we help small merchants get a better deal.  As part of our small business prosperity series, I’m going to discuss 3 tricks to lower your credit card processing rates.

The first trick is to change your pricing plan to interchange plus or pass thru pricing.  Interchange plus is the most transparent and lowest cost plan available.  All the Fortune 500 companies are on interchange plus. 

However, most processors resist putting small business merchants on interchange plus pricing because the profit margins are so slim.   If your processor refuses, switch to one ...


Top Three Ways to Get Funding

This is Dana Barrett with Blindbid.com, where we help small merchants get a better deal.  Today, I’m going discuss the top 3 ways to get funding for your business. 

The first is the most traditional, a bank loan.  Bank loans are the least expensive option, but also the hardest to get.  Most loans require some sort of collateral, unless you opt for a line of credit.  But many small businesses have seen their lines of credit slashed or pulled.   And if you have a bad credit score, most banks are refusing to lend money.  

Credit cards have been ...


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